RAMESH NAIR is a name you might not know, but if Bernard Arnault
has anything to do with it, you soon will. Arnault has chosen the
former Hermès, Lacroix and Yamamoto designer to create a line of
bags for 19th-century trunk maker Moynat Malletier - in much the
same way that he placed Marc Jacobs at
the helm of forgotten trunk-maker Louis Vuitton almost 15 years
ago.
Arnault, whose Groupe Arnault company purchased the rights to
the French label last year, will open the company's new a
2,150-square-foot Parisian boutique tomorrow. Made-to-order trunks,
Nair's bag collection - which ranges in price from under £1,000 to
more than £10,000 - small leather goods, and silk scarves, will all
be available at the Rue Saint-Honoré store, as the brand once again
dips its toe in retail waters.
Following Louis Vuitton's
reinvention in the Nineties, another luxury trunk maker, Goyard,
has enjoyed a renaissance - albeit a more low-key one, sticking to
the small leather goods, bags and trunks of its heyday rather than
following Vuitton in to high-end
ready-to-wear. The ambitiousness of Moynat's proposed relaunch
remains to be seen, although the brand's ceo asserted: "The first
goal is not sales. The first goal is to tell the story."
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