Updated Monday December 5,
9.27am: After
the Versace madness and
last week's Marni announcement, H&M are whetting our
fashion appetites again ahead of the launch of its first film
collaboration, with The Girl With The Dragon
Tattoo, by unveiling what we can expect when it hits stores on
December 14.
SEE THE COLLECTION HERE
As expected, based as it is on the film's dark
anti-heroine, it features slouchy vests; slim-fit hoodies and
jackets; skinny jeans and leather trousers; and cool battered
baseball boots.
Updated Wednesday October 26,
9.38am: H&M is collaborating for the first time
with a film, The Girl With The Dragon Tattoo, to create a
collection of pieces inspired by the film's anti-heroine Lisbeth
Salander, played in David Fincher's forthcoming film by Rooney
Mara. To ensure its authenticity, H&M has enlisted the film's
costume designer Trish Summerville.
"Salander's look is very real and very lived in, with pieces
that her character has worn for a long time, like her jackets that
act as her armour to shield her from the world," Salander
explained. "I wanted the collection to have the essence and
strength of Salander, with a fashion edge, and I'm pleased with the
result! My goal is for women to find pieces in it that they love
and then mix them with their own wardrobe to create their own
personal style."
"I love this collection and what we've achieved with Trish," Anna
Norling, designer for Divided at H&M, added.
"She has such an amazing eye, is so specific and has such a strong
vision. The clothes are all about the attitude - they have a
toughness to them but they are also really flattering. The
collection is so much more than costume - it's a fashion statement,
it's modern, and it's right for now."
The 30-piece collection - comprising leather
jackets and trousers; torn jeans; and slouchy hoodies, all in
industrial shades of black, grey, worn white or dark red - debuts
exclusively at Colette in Paris
on November 28, with its own dedicated in-store area. The
collection will be available from December 14 in Divided
departments in around 180 H&M stores worldwide, as well as
online.
YOU SHOULD SEE:
H&M's latest designer collaboration, with Versace...
YOU SHOULD SEE:
What supermodel Polly Bean thinks of Versace's H&M
collection...