Narciso Rodriguez for eBay
As a New Yorker, eBay has always been a favourite resource. It's
a car boot sale on international proportions, what's not to like?
Some of my best eBay finds include first edition books, Eames
furniture, one-off prints, and vintage Chanel to name a few.
Generally, Americans are more comfortable buying online than
Europeans. In New York, women tend to buy clothes from the newest
season and sell it online ahead of the next, making eBay the
perfect place to find that dress or jacket you weren't able to find
in your size or budget.
According to reports, we are now buying everything from high
fashion to houses online. And while the number of people shopping
online has grown, the statistics don't mention what kind of
shopping they are doing. Last minute gift buying and weekly shops
still make up the lion's share, while the big purchases are still
mostly done in person. Established sites like Net-a-Porter,
MyWardrobe and Astley Clarke, with good return policies, have done
a lot to help reassure, but there is still plenty of
scepticism.
My friends in London worry about authenticity and seller
credibility on sites like eBay. While it's always good to be
cautious, my strategy is to look at seller feedback and ask
questions or for extra photos if in doubt. If you are comfortable
with the price, it's not that different than buying from an auction
house, or vintage shop.
Not content with being the global hub for second-hand and
vintage fashion finds, eBay has started working directly with
designers to create new collections including Narciso Rodriquez,
Derek Lam, and Alexander Wang. Recent hires from the heart of the
fashion world - including Andrea Linett (global director of eBay
fashion) formerly of US magazines Lucky and Harper's
Bazaar, and Miriam Lahage, (general manager of eBay fashion
Europe) formerly from Net-a-Porter - mean that eBay as we know it
is getting bigger and better.
The most stylish women I know use clothes to express their
personality. They look to a combination of high street, high
fashion and vintage. The same applies to their homes. I don't
mind if eBay remains a best kept secret - the more for me. But
those who are still shy about using it are clearly missing out.