Fashion Fringe

Fashion Fringe was set up seven years ago by Colin McDowell in association with IMG Fashion, in response to the need to support young talented designers in London and to keep them in London. The aim is to discover, nurture and sustain cutting edge design talent across the UK and since 2004 the inspirational and committed business model has helped launch more than thirteen designers onto the London fashion scene. The annual project culminates with the Fashion Fringe catwalk event taking place as part of London Fashion Week in September.

For 2011, as well as continuing to help develop viable creative businesses, Fashion Fringe is focusing on encouraging the spirit of extreme imagination, adventure and experimental design that London is historically known for. Designers will be asked to demonstrate an exciting, original approach but also the potential to create and make beautiful sellable clothes.