Mulberry

Designer name: Emma Hill is Mulberry’s Creative Director

Origin: “I was born in London but made in New York!”

Career highlights: “Marc Jacobs winning the 2003 CFDA Accessories Award when I was designing for the brand, and becoming Creative Director of Mulberry.”

Who is your ideal customer? “Maggie Gyllenhaal because she is saucy yet sweet, sexy yet approachable, exposed yet discerning, well known yet elusive, public yet private and charming yet easy going. She has all the qualities I think you find in Mulberry. Also, Kate Moss because she is an English icon: well-loved, beautiful, enduringly edgy, classic, funny, smart, creative, stylish, iconic and truly one of a kind.”

Trademark piece: “We've gone Tillie-tastic!!”

Three spring/summer 2012 inspirations: “I've been inspired by the classic British seaside! We're recreating a seventies summer of fun for the new season: I've also been inspired by donkey rides on the beach, sticks of rock and the glittering lights of the pier, as well as the classic Englishness of rolling meadows, bright summer flowers such as pansies and nostalgic Scouts' and Brownies' uniforms. Add to that our eclectic Mulberry charm and our luxe detailing and you have the perfect mix for spring/summer 2012.”
 
What’s next for your brand? “We're so excited about our plans to expand into the American, Asian and Middle Eastern markets, while of course making absolutely sure that our existing markets are looked after.”
 
Who are your design heroes? “Coco Chanel, Calvin Klein, Terence Conran and my incredible Mulberry Design Team - they are all my heroes.”

In five years’ time I will be… “Still doing my dream job! Working with my amazing team to create beautiful things at Mulberry to take to new and existing markets all over the world.”


Mulberry won the Designer Brand award at the British Fashion Awards 2010.