Craig Lawrence

Designer name: Craig Lawrence

Origin: Ipswich, Suffolk

Design background: Craig studied at Central Saint Martins. He created the knitwear for Gareth Pugh for the first six seasons.

Career highlight: “Tilda Swinton wearing my designs on the special edition front cover of Another Magazine.”

Design signatures: “Knitting with unconventional materials to create voluminous, fluffy and shiny knits.”

Trademark piece: “All of my pieces that incorporate Kyototex yarns – it’s a really interesting company in Japan that produce the amazing metallic-foil wrapped yarns that I use in my collections.”

Three spring/summer 2012 inspirations: “Stolen innocence, the BBC series Five Daughters and Vajazzling.”

What’s next for your brand? “I’m collaborating with the new London boutique Village Bicycle.”

Who are your design heroes? “Victor & Rolf.”

What’s your favourite cultural hotspot in the capital? “Somerset House and The Clown Museum in Dalston.”

In five years time I will be… “Opening my flagship store in Ipswich.”