Tata-Naka

Designer names: Tamara and Natasha Surguladze

Origin: Georgia

Career highlight: “Our sell-out graduate collection which launched us on our fashion career. This year, we are very proud to be celebrating our 10th anniversary.”

Design background: The designers studied at Central Saint Martins and set up their label upon graduation.

Design signatures: “As the two of us work together, our designs often reflect the contrast of two opposites and reveal the dual nature of the brand. Our collections explore the unexpected; we play with the illusory but always maintain a sense of humour. One of our signatures is our in-house prints that are based on our paintings and photography. We always aim to create timeless pieces for our customers: pieces with which they will fall in love.”

How would you describe the Tata-Naka woman? “She is adventurous and romantic, with a great sense of humour. She doesn’t feel the need to follow the trends but is capable of creating her own unique style.”
 
Where do you go in London to seek ideas for a forthcoming collection? “We spend a lot of time in libraries and the textile archive at the V&A. Trips to antique fairs and art exhibitions also bring us a lot of inspiration and new ideas.”