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VIRGINIA WOOLF and the sophisticated Bloomsbury set may have been the inspiration behind Preen’s spring/summer 20 12 offering, but never fear – the staunch Victorian influence sure didn’t hamper the fun. To a minimal electronic beat, models stepped through the equally minimal IAC building lobby in playfully ladylike ensembles, lit up by a pastel wall feature that echoed the dreamy sorbet tones featured throughout.
 
Complete with ruffled waists, frilly collars and daring flashes of fluoro detailing, dresses and interesting combinations of separates in grid-like multi-colour print – an ingeniously blown-up pixilated floral motif – had the timeless appeal we’ve come to expect from one of London’s most beloved labels.
 
On the surface, Preen’s spring vision might have appeared straight-up prim and proper, on closer inspection, however, the looks were all skillfully infused with the ultra-modern edge Preen has become synonymous with. Not many labels could match a geometric pastel print, frills and crochet detailing with contrasting paisley-like black motif along collars, sleeves and hemlines, and come out unscathed, and yet Preen achieved just this with aplomb – the collection an instant hit with stylish front-row fans including Leith Clark, Sarah Sophie Flicker, Rose McGowan and Leigh Lezark – and why not? After all, Preen has proven to be a favourite among It-girls and A-listers for years, beginning with London’s own iconic Kate Moss, an avid supporter of designers Justin Thornton and Thea Bregazzi from their early Portobello Market days.
 
“We were looking at Virginia Wolf, and wanted to create a collection with that sense of heritage, but make it very modern,” explained the glowing husband and wife team backstage, amid a throng of well-wishers and journalists. “We started really working on creating an interesting mix of colour, to keep the collection fresh and modern. That’s where these great colour combinations came in, like cornflower blue trousers and lemon yellow blouse ensemble, and introducing the black floral print detail throughout. Our girl is always looking ahead, and so our looks for spring might be inspired by the past, but always with our signature modern vision."

SEE THE PREEN SHOW ARCHIVE

Comments

  1. this has to be the most beautiful collection Ive ever seen.. amazing

    Heather Nelson
    13 Sep 2011

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