WE’RE dying to ask Alice Temperley all about dressing the Duchess of Cambridge but since she’s sworn to secrecy, she’s given us two great new collections to distract us all instead.
“It’s our 4th season doing the Alice line and we’ve really honed it to what our customer wants,” she tells us. “My favourite piece is look 1 – I love that dress – but it’s a really big collection of really wearable separates that make up the perfect holiday wardrobe. It’s inspired by Mexican colours but we also really tried to focus on all the different techniques we could use for a diffusion line – so we’ve combined the best of everything we’ve done before – full of detail and great embroidery, lace, leather and jersey. It’s our strongest collection yet, definitely. It’s softer than before, much sexier.”
So who is the Alice customer, as opposed to the original Temperley woman?
“They are actually a very similar customer – we basically all wear Alice all day and then the Temperley label is becoming more about luxe, investment pieces. The Alice label is see-now-buy-now. It’s a more accessible, younger price point and it has more of a fashion edge, while we’re making Temperley increasingly timeless and elegant – more about how it’s made and what it’s made of. But there is lots of crossover – Alice is really versatile.”
SEE THE ALICE BY TEMPERLEY SHOW ARCHIVE